The Smart APPetite App Stands Out
The Smart
APPetite App Stands Out
By BRYAN LAVERY
Recently I was the
guest of Dr. Jason Gilliland (HEAL & Dept of Geography at Western) and
Margaret Milczarek, the project manager and research associate for the
SmartAPPetite initiative, for an outstanding lunch at the Church Key Pub. Dr. Gilliland
and I ordered the warm duck salad (which he highly recommended) with duck leg
confit on greens, roasted mushrooms, candied almonds, Stilton cheese and white
balsamic and raspberry vinaigrette. Milczarek, a passionate food enthusiast, ordered
the steamed P.E.I mussels that were served with frites, and brought me
up-to-date on several interesting culinary-related activities she had recently
attended.
We were there to
discuss the launch of the smartphone application, or 'app', and an
accompanying interactive website that will help make healthy local food more accessible,
and its interrelated strategies. SmartAPPetite is a Western University community-led
initiative that aims to help keep participants accountable to their nutrition
goals and to maintain healthy diets. It also helps users access local food
businesses, farmers and other advocates and proponents of eating and sourcing
food locally.
Incidentally, I
have been acquainted with Dr. Gilliland for several years in his capacity as an
advisor to the Old East Village BIA and through my work at the Farmers’ and
Artisans’ Market at Western Fair, where he and his team, led by Michael Clark (Old
East Village senior researcher and programs administrator), conducted several
studies and customer surveys, as well as an economic impact comparative
analysis of farmers’ markets.
Milczarek is
responsible for overseeing the advancement of the project, providing strategic
direction and leadership for The SmartAPPetite team, and is the liaison for various
staff stakeholders and collaborators.
The project was inaugurated
last summer as a twelve-week pilot with 200 participants at the Farmers’ and
Artisans’ Market at the Western Fair who provided feedback on the design and
various applications of the app. A prototype app has been in the beta testing
phase for months and will soon become a bona fide `farm-to fork` digital
resource.
The SmartAPPetite
team has two chief goals. First of all, they want to make it easier for
consumers to access healthy, locally-sourced, meals by improving food literacy
and the awareness of what home-grown foods are available in our local
communities. Secondly, they want to shine a light on the importance of southwestern
Ontario's local food economies and facilitate their roles as local economic
development tools.
The collaborative
project is a Labour Market Partnership, and is funded by the Ministry of
Training, Colleges and Universities and Western University. It is being led by Dr.
Gilliland’s lab, the Human Environments Analysis Laboratory (HEAL) and The
Department of Geography at Western University, with collaboration from other
partners such as Brescia University College, Department of Geography and Wilfrid
Laurier University, Old East Village BIA and the London Training Centre.
HEAL is committed
to research on public health and the built environment (the built
environment encompasses places and spaces created or modified by people
including buildings, parks, and transportation systems), Laurier is offering
specialists in geography and environmental studies and Brescia’s strength is
embracing the diversity of food and nutrition research.
London Training
Centre (LTC) executive director David Corke said that the LTC is presently the
host organization and administrator of this Labour Market Partnership (LMP)
project. LMP’s are funded by the Ministry of Training Colleges and Universities
here in Ontario
Corke elaborates, ``Our
connection and interest rest both with local food and regional economic
development. A large part of the work of our organization, in addition to
training and our work with food, also involves helping people find work and
careers. We believe that a reinvigorated and re-imagined regional food system,
one that establishes linkages between consumers and producers through
technology such as SmartAPPetite, will encourage growth in the food sector and
by extension – new businesses and careers for people.``
In addition to
Gilliland, Milczarek, Clark and Corke the SmartAPPetite Team includes Dr. Sean Doherty (Dept. of Geography &
Environmental Studies, WLU), Dr. Colleen O'Connor (Registered Dietitian,
Brescia University College), Dr. Richard Sadler (Post-Doctoral Fellow), Dr.
Andrew Clark (Post-Doctoral Fellow), and Mark McGregor (MA Candidate and Research
Associate).
While there are
similar apps currently available, Dr. Gilliland stated, ``Smart APPetite is
unique in its approach because it embraces the diversity of food.`` Dozens of
students from Brescia gathered data and in total over one hundred academics lent
scientifically validated expertise to the project. The app and an integrated
website being designed by London digital agency Inner Geek Media will actively
provide users with information about nearby local food options based on their
preferences and/or dietary restrictions. The objective, Dr. Gilliland emphasized,
``is to develop an app that can communicate to users not only what, when and
where local food can be procured, but offer reliable dietary information and nutritional
recipes as well. The challenge will be keeping the content updated to maintain
credibility.”
Every so often,
the team will send the user short personally customized tips with information
about the health benefits of specific foods, what is seasonal now, what foods
are available near you, or how to prepare or store food properly. You will be
able to let them know when and how often you want to hear from them. With the
app, you can search for independent restaurants that are part of the Smart
APPetite ideology. You will be able to get the restaurant’s address and phone
number, a link to its website and a brief description of the restaurant and
cuisine.
The team has facilitated
workshop consultations to evaluate how best to design the app to make sure it user-friendly
for the widest variety of users as possible. Attendees have represented various
stakeholders ranging from farmers (from agriculture to cattle), producers,
processors, distributors, niche businesses, chefs, restaurateurs, regional
economic development and health unit representatives and local food
advocates. Consultations were held in Elgin County (Arts & Cookery Bank),
Old East Village (London Potter's Guild), Lambton County (Wyoming Library), Essex
County (Kingsville Library), Middlesex & London (Central Library), Perth
County (The Local Community Food Centre), and in Oxford County (Gunn's Hill
Artisan Cheese).
The team has also
attended many local food-focused events as well as being in touch
with stakeholders from Chatham-Kent and Huron counties. Be sure to check
out the launch and progress of the SmartAPPetite at www.theheal.ca/SmartAPPetite_project.php. And be sure to
go to the Church Key Pub and order the confit of duck salad.
BRYAN LAVERY is a contributing
editor and eatdrink’s Food Writer at Large.
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