The Hot List: Food Trends to Track in 2015
BY
BRYAN LAVERY
The end of
one year and the beginning of another is the perfect time to re-examine the
role of culinary trends as a gauge of popular culture. How we eat, what we eat,
and where we eat are all indicators of the larger popular consciousness.
Tastemakers and trend analysts use a variety of ways to determine what’s hot
and what’s not. The fact is that most gastronomic trends have a shelf life.
Technological
innovation, food science, increasingly inquisitive customers and rising labour
costs will be driving factors in food and beverage trends at restaurants and
hotels next year, according to a recent report by food and restaurant
consulting firm Baum + Whiteman. The culinary world continues to embrace
smartphones, mobile apps and all sorts of devices and programs that interface
directly with the consumer. Locally, think of The SmartAPPetite app which
communicates to users not only what, when and where local food can be procured,
but offers reliable dietary information and nutritional recipes as well.
One of the
top trends in 2015 will be the continuing popularity and obsession with
fermented foods (think kombucha made with tea, sugar bacteria and yeast, or other
aged, pickled or cured foods). Pistachios will be the nuts du jour. We are
being told to expect to see smoked flavours as this year's taste sensation.
This past
year, the preoccupation with chilies and heat continued — ghost chili-infused honey is one taste that’s
gaining considerable buzz. Food lovers continue to seek out their next big
chili high, and upscaled spicier ramen noodles are at the top of that list.
Waffle
sandwiches and flavoured salts are popular.
In New York City, savoury ice creams and savoury yogurts including beet,
parsnip and carrot, and Middle Eastern flavours like hummus and spicy harissa
oil are the rage. Pimm's Cup #1 (the drink of Wimbledon) is finally making a
comeback. Matcha (finely milled or fine powder green tea) and coconut sugar are
among the top predictions as food trends.
Energy
protein bars made from cricket flour helped introduce the idea of insect-eating
to North America. The discussion about eating insects is just beginning, but it
is not expected to go away, as environmental sustainability and nutrition
become progressively convincing arguments. Chef Jeff Stewart of Creepy Crawly Cooking, along with the bug experts
from Cambridge Butterfly Conservatory featured bug cooking demos this year at
Savour Stratford. Besides learning about entomophagy (the practice of eating
insects) there were lots of free samples.
A Spanish company
has developed laser labeling for fresh produce, which can apply logos,
provenance specifics and even QR codes on to fruit and vegetables. Farewell,
annoying and un-eco-friendly stickers and welcome benign food tattoos.
The kombu
salad, with its iodine crunch of seaweed, is unlikely to become as over-hyped
as the kale boom but its popularity is on the rise. Speaking of seaweed, according
to Baum + Whiteman “Consumers recognize it as a packaged snack and as a
California roll's wrapper. But chefs are adding it (often silently) to poaching
broths, seafood sauces, even risotto, for its punch of umami and evanescent
background flavor and dash of salinity. They're inspired by a sustainable
sea-to-table ethos ... and also by new-Nordic cooks searching for food under
tree stumps and boulders.”
Chef Rene Redzepi and chef de cuisine Daniel Giusti of Copenhagen’s
Noma restaurant (short for nordisk mad meaning Nordic food)
serve dishes prepared under tenets drawn up for the New Nordic cuisine. In
2010, 2011, 2012, and again in 2014, Noma was ranked as the "world's best
restaurant" by Restaurant Magazine, based on a poll of
international chefs, restaurateurs, gastronomes and restaurant critics. Each
year the awards provide a snapshot of the world’s gastronomic scene — an internationally
acknowledged and esteemed reference point which showcases leading trends from around
the world.
After the
innovations of the New Nordic cuisine in Scandinavia and chef Ferran AdriĆ ’s
experimental modernist cuisine at El
Bulli in Spain, interest in Mexican and Latin American cuisines has been
spiking among food enthusiasts. Culinary pundits are expecting to see further
international expansion of Peruvian cuisine in the near future.
Traditional Mexican
is making way for top-quality takes on tacos and ceviche at high-end
restaurants around the globe — taking inspiration from one of the world’s most
esteemed kitchen auteurs, innovative Mexican chef Enrique Olvera. It seems that
everyone is interested in finding new ways to reinterpret the taco.
A highly
refined version of Newfoundland cuisine is a strong contender for the world’s
next “it” cuisine. According to Derek Dammann of Montreal’s Maison Publique and
Jamie Oliver’s Canadian partner, chef Jeremy Charles’s wild foods at Raymonds
and chef Todd Perrin’s Mallard Cottage, “will make St. John’s the next major
food travel destination in the world.”
Made in small
batches with specialized, local ingredients, “craft everything” has become a foodie
mantra. The movement for craft beer brought new enthusiasm, flavours and sales
to the beer industry. Look for this movement to encompass other beverages and
culinary items, as millennials are being given credit for driving most of the
upcoming trends.
To start a food trend from
agriculture is “one of the riskiest” things an entrepreneur can do, states
Toronto writer David Sax in The
Tastemakers: Why We’re Crazy for Cupcakes but Fed Up with Fondue. “Yet every day,” he writes,
“there are countless farmers, scientists and gardening dreamers with a trowel
in their hand, digging in the dirt and planting the seed they hope will one day
change the way we eat.”
Over the
years, I have often found it remarkable the way culinary experts, food media, market
researchers and trend predictors seize a collective thought or idea with such a
synchronicity of timing. This certainly has been the case with regard to the
“local food” movement, the food truck and night market phenomena, and the
ascent of culturally diverse street food being re-imagined in restaurant
kitchens.
When I go out
to dine, I am attracted to restaurants that support local farmers, small-scale
producers and food artisans by procuring and featuring local ingredients,
products and wines. Patronizing farm-to-table restaurants makes perfect sense
because it supports and sustains economic activity on a local level. I
primarily support small-scale farmers and frequent farmers’ markets and only
shop in grocery chains as a last resort.
To keep
informed and stay up-to-date with the culinary world, I regularly attend food
events, press preview dinners and consult with culinary innovators, chefs,
farmers and food artisans who are inter-dependent, community-focused, passionate
and interested in advancing the culinary conversation not only in Ontario but
across the country.
Savour
Stratford continues to be a prime example of collaborative culinary innovation
by linking food to place with the still emerging, modern cuisine du terroir and its commitment to origin and season. Highlights
of Savour Stratford this past year included the “Intimate Tutored Talks and Tastings” with culinary
experts discussing trends from foraged wild edibles to fermentation, preserving
seafood, the pairing of craft beers and sampling Ontario VQA wines, and The Grand
Tasting, a stylish garden party showcasing chefs and producers who were paired
to create a strictly terroir-driven regional tasting
experience. It is easy to see the local food movements are not short-lived
trends, but transformations in the collective mindset of chefs and culinary
specialists around the globe.
BRYAN
LAVERY is eatdrink’s
Food Writer at Large.
Canada's award-winning inflight
magazine, Air Canada’s enRoute announced the Top 10 list
of Canada's Best New Restaurants 2014, as well as the winner of the Air
Canada enRoute Canada’s Best New Restaurants 2014 People’s
Choice Award. On a month-long culinary journey that took noted food writer Andrew
Braithwaite from Tofino, British Columbia to St. John’s, Newfoundland, he
discovered a group of chefs, sommeliers and restaurateurs who continued to
explore this country’s terroir and redefine what it means to dine out in
Canada. Read more: ethicalgourmet.blogspot.ca/2014/10/air-canadas-enroute-magazine-announces.html
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