Independent Purveyors and Small-batch Coffee Roasters in London, Ontario
“If London, Ont.,
knows one thing, it's farmers' markets. And coffee. Alright, that's two things,
but two things the city of 350,000 is rightfully proud of, thanks to years of
developing a community that loves local produce as much as it craves freshly
roasted beans — which is also carried over into the restaurant scene.”
Independent Purveyors and Small-batch Coffee Roasters in London, Ontario
By BRYAN LAVERY
The emergence of
London’s small-batch coffee roasters emphasizes the passion that exists for
fairly traded, environmentally responsible, and ethically sourced coffee beans.
The astounding growth of the burgeoning coffeehouse/cafe niche in the intensely
competitive coffee market dominated by Starbucks and Tim Horton’s is nothing
short of remarkable.
Lately there has
been an unprecedented increase of upmarket cafés that are part grab-and-go
café, part bakery, and part casual dine-in restaurant, some of which are
licensed. The quest of coffee drinkers for artisanal, small hand-batched roasts
with diverse flavour profiles is unmatched. It has been recently suggested that
in addition to its other well-documented effects, a cup of coffee will improve
your memory.
Hasbeans is operated
by the hospitable Smith family, who have been Covent Garden Market merchants
for more than 125 years. Their coffee business continues to be hands-on with
Paul (third generation), Debbie (fourth) and Joel (fifth). While promoting the
distinct qualities that each coffee bean develops in its natural environment,
Hasbeans’ stalwart owners and staff have become a Covent Garden Market
institution for their fair trade offerings and personalized service. Hasbeans’
hand-selected and imported coffees are offered as both green (raw) and roasted
coffee beans.
The Little Red Roaster
was initially opened in 1995 and operated by former restaurateurs Anne and
Archie Chisholm of Anthony’s Seafood Bistro. The Wortley Road location became a
local institution and was the original café in what became a chain of
independently owned franchises. Kendra Gordon-Green purchased the venture in
2002, adding several franchised Little Red Roaster locations in the downtown
core, most notably at the Covent Garden Market and at the Central Library.
Entrepreneur Dave
Cook started The Fire Roasted Coffee Co. in 2006. He had been roasting his own
coffee beans in his garage, and launched Fire Roasted Coffee as a Saturday
business at the Farmers’ and Artisans’ Market at Western Fair. Cook took over
as owner of the market operation two years later and began to build his business
portfolio. More recently he opened a flagship café (and his complementary
business, Habitual Chocolate) in a renovated heritage building at King and
Talbot streets. Just last month Cook opened another satellite Fire Roasted
location in Wortley Village, in premises formerly occupied by The Little Red
Roaster.
Cook leverages his
expertise, networks and knowledge in order to shape a strong and enabling
environment for social enterprise. Cook’s core business belief embraces the
philosophy of supporting and mentoring people committed to sourcing quality
products and invested in their place of origin. In the interest of global
justice, Fire Roasted Coffee has established direct trade with producing
countries to benefit the producers in a more substantial way.
Fire Roasted had
supplied coffee to the nearby Black Walnut Bakery Café but that affiliation came
to a halt. Cook approached Gordon-Green of the Little Red Roaster to give Fire
Roasted a sustained presence and a higher profile in Wortley Village. Cook
realizes that this location might have a limited shelf-life, as there are plans
to expand Home Hardware into that space in the future. In the meantime, he
views the Wortley Road location like a pop-up restaurant where he is able to
create a different niche and new identity in the neighbourhood.
Patrick Dunham, the
former general manager and lead roaster for The Fire Roasted Coffee Company,
presided at the Farmers’ & Artisans’ Market at Western Fair location for
six years. Working alongside Dave Cook, Dunham traveled to coffee farms
learning all aspects of the coffee business from roasting and cupping to
selling.
Dunham went to work
as a sales manager for Imperial Coffee in February 2013. Wilson and Mandy
Etheridge, owners of the Black Walnut Bakery Café approached Dunham to help set
up Kingfisher Coffee Company as a wholesale coffee roaster and business. The
Black Walnut Bakery Café built its reputation specializing in organic fair
trade coffees and teas, seasonal soups, savoury quiches, bread, scones and
squares, salads and light meals.
Mandy explained that
they were looking for a niche that they felt was absent in the marketplace.
“Unfortunately we could not find what we were looking for. It seemed our only
option was to create our own one of a kind coffee roasting company.” This
coffee roasting company would not only service the café, but would also provide
coffee to other business and individuals around the city wanting the same
characteristics in their coffee.
Recently Dunham set
up his own roastery called Patrick’s Beans. Dunham’s goal is to offer high
quality coffee blends that are roasted locally and sourced ethically. Dunham caters to the specific
needs of clients and his strategy includes offering fund raising opportunities
to non-profits as well as demonstrating transparent community involvement. Dunham
roasts coffee beans in small batches and then blends them to attain tailor-made
tastes and complexities that cannot be found in single varietal selections.
Look for
Patrick’s Beans at Ogilvie’s Market, Sunnivue Farm near Ailsa Craig, The Arva
Flour Mill, Time to Chill in Woodstock and the regular places, like the Root
Cellar, Hungary Butcher and The Rhino Bakery and Lounge.
The regular Patrick’s
Beans are: Super F'n Dark (self-explanatory), Dark & Brewding (rich dark
roast, Indonesia, Ethiopian, Guatemalan), Velvet Hammer (very smooth, medium
dark, Guatemalan, Honduras), The Safe Choice (medium roast, Guatemalan,
Honduras), Shotgun Romance (espresso blend, 5 different beans on the classic
side) and Taste of Danger (decaf). The price for each of the coffees is $15 or
two for $25, delivered to home or office in London.
Sisters Maria
Fiallos and Valeria Fiallos-Soliman operate the coffee micro-roaster, Las
Chicas del Café, on Exeter Road, which opened in 2005. The Fiallos family has
been defined by coffee for generations, starting with their great-grandfather
on the family’s coffee plantation in Las Sabanas, Nicaragua. The family was
forced to flee Nicaragua in the 1980s during that country’s civil war, finally
settling in London, Ontario in 1988. The sisters’ parents were eventually able
to return to Nicaragua and re-establish the family’s coffee growing tradition
with their mission of “quality, tradition and responsibility.” Today,
plantation workers hand-pick, sun-dry and manually bag their annual harvest of
dense, flavour-packed beans and send them to London to be roasted.
Charles and Jill
Wright opened Locomotive Espresso in a building that has been a neighbourhood
variety store for 45 years. Locomotive is located at the corner of Pall Mall
and Colborne at the railroad tracks, in the former Helen’s Variety. Locomotive
baristas have received strict training in Pilot Coffee Roaster’s Toronto
espresso laboratory. Pilot took top honours in this year’s Roast Magazine’s
annual Roaster of the Year competition saying, “Pilot’s exemplary marketing
practices and dedication to offering quality coffee — evidenced by its
education practices and construction of a state-of-the-art coffee-tasting lab —
propelled the company to a win”.
Locomotive Espresso
opened its doors looking to fill a growing worldwide thirst for local,
independent coffee bars serving the highest quality beverages. Its
direct trade beans are featured along with other “visiting” roasts from
similarly skilled roasters.
In addition to
serving a great selection of Pilot Roast (Roast Magazineès Micro-Roaster of the Year 2014) coffees, lattes and espressos, brewed by
professionally trained baristas on a La Marzocco GB5 (handmade in Florence,
Italy), Londoners will find a variety of food and drink provided by a diverse collection of London and area based businesses. Locally-sourced products and services
include fresh salads, paninis and baked goods from Heirloom Catering;
fresh breads for the Toast Bar from The Artisan Bakery; cold pressed juices from the Pulp
& Press Juice Co.; organic teas from Wisdom Teashop and Clipper
Teas (UK); biscotti from local pastry chef Michele Lenhardt; Kosuma
Bars and Habitual Chocolate from the Farmers’ and Artisans’ Market at the Western Fair; and Nepalese chai tea, fresh rolls, and
granola from Momo’s At The Market.
Locomotive Espresso is London's newest independent purveyor of caffeinated beverages and other fine coffee accessories including Aeropress coffee makers (similar to a French press) and the eco-friendly KeepCup, the world's first barista standard reusable cup which are both getting rave reviews. They continue to brew the classic favourites and the flat white (Aussie) and cortado (South America) beverages are gaining popularity. And, for espressophiles visit Locomotive espresso bar in December to buy a day trip package for a Pilot Roaster bus trip to Toronto to tour the Pilot tasting bar and roastery, three selected espresso bars and your fill of coffee for the day. www.locomotiveespresso.com.
Locomotive Espresso is London's newest independent purveyor of caffeinated beverages and other fine coffee accessories including Aeropress coffee makers (similar to a French press) and the eco-friendly KeepCup, the world's first barista standard reusable cup which are both getting rave reviews. They continue to brew the classic favourites and the flat white (Aussie) and cortado (South America) beverages are gaining popularity. And, for espressophiles visit Locomotive espresso bar in December to buy a day trip package for a Pilot Roaster bus trip to Toronto to tour the Pilot tasting bar and roastery, three selected espresso bars and your fill of coffee for the day. www.locomotiveespresso.com.
More and more it is
worth embracing independents and small-batch artisanal coffee roasters. These
types of businesses provide core commitments to quality, relationships and
hands-on service. The coffee trade appears to be further inspired to leverage
economies with social enterprise and environmental responsibility by their conduct,
rather than driving profit by how they market themselves.
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