Ontario VQA Wines to go on Sale at Ontario Farmers’ Markets May 1, 2014
Ontario wines will be for sale at farmers' markets starting this weekend as part of a pilot program the province hopes will lead to a rise in the demand for VQA wines. Vintners Quality Alliance (VQA) sets a framework by which standards for quality wine production made from Ontario grapes and appellations for wine regions are established. From quality standards for grape growing and winemaking, to comprehensive testing and truth in labeling and consumer safety standards, all stages of the regulation are stringent and intensive. To qualify for the VQA, wineries must use only grapes grown in the three designated viticulture areas. Non-grape wines or wines that do not meet this geographical criterion don’t qualify and in addition to giving up the majority of the revenue they generate outside their own vineyards, those who are not in a VQA-designated area for grapes; or fail to qualify for VQA status cannot put “Made in Ontario” on their labels. On May 1, homegrown wines, cr